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From the assembly lines of Henry Ford to the open roads of Route
66, America's history is a vehicular history-an idea brought
brilliantly to life in this major work by Pulitzer Prize-winning
journalist Paul Ingrassia.
The quarterback sends his wide receiver deep. The crowd gasps as he launches the ball. And when he hits his man, the team's fans roar with approval--especially those with the deep pockets. Make no mistake; college football is big business, played with one eye on the score, the other on the bottom line. But was this always the case? Brian M. Ingrassia here offers the most incisive account to date of the origins of college football, tracing the sport's evolution from a gentlemen's pastime to a multi-million dollar enterprise that made athletics a permanent fixture on our nation's campuses and cemented college football's place in American culture. He takes readers back to the late 1800s to tell how schools embraced the sport as a way to get the public interested in higher learning-and then how football's immediate popularity overwhelmed campuses and helped create the beast we know today. Contrary to conventional wisdom, Ingrassia proves that the academy did not initially resist the inclusion of athletics; rather, progressive reformers and professors embraced football as a way to make the ivory tower less elitist. With its emphasis on disciplined teamwork and spectatorship, football was seen as a ""middlebrow"" way to make the university more accessible to the general public. What it really did was make athletics a permanent fixture on campus with its own set of professional experts, bureaucracies, and ostentatious cathedrals. Ingrassia examines the early football programs at universities like Michigan, Stanford, Ohio State, and others, then puts those histories in the context of Progressive Era culture, including insights from coaches like Georgia Tech's John Heisman and Notre Dame's Knute Rockne. He describes how reforms emerged out of incidents such as Teddy Roosevelt's son being injured on the field and a section of grandstands collapsing at the University of Chicago. He also touches on some of the problems facing current day college football and shows us that we haven't come far from those initial arguments more than a century ago. The Rise of Gridiron University shows us where and how it all began, highlighting college football's essential role in shaping the modern university-and by extension American intellectual culture. It should have wide appeal among students of American studies and sports history, as well as fans of college football curious to learn how their game became a cultural force in a matter of a few decades.
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century. As Lawrence Ingrassia - former business and economics editor and deputy managing editor at the New York Times - shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service. Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
Women writers played a central role in the literature and culture of eighteenth-century Britain. Featuring essays on female writers and genres by leading scholars in the field, this Companion introduces readers to the range, significance and complexity of women's writing across multiple genres in Britain between 1660 and 1789. Divided into two parts, the Companion first discusses women's participation in print culture, featuring essays on topics such as women and popular culture, women as professional writers, women as readers and writers, and place and publication. Additionally, part one explores the ways women writers crossed generic boundaries. The second part contains chapters on many of the key genres in which women wrote including poetry, drama, fiction (early and later), history, the ballad, periodicals, and travel writing. The Companion also provides an introduction surveying the state of the field, an integrated chronology, and a guide to further reading.
In seventeenth- and eighteenth-century Britain, captivity emerged as a persistent metaphor as well as a material reality. The exercise of power on both an institutional and a personal level created conditions in which those least empowered, particularly women, perceived themselves to be captive subjects. This "domestic captivity" was inextricably connected to England's systematic enslavement of kidnapped Africans and the wealth accumulation realized from those actions, even as early fictional narratives suppressed or ignored the experience of the enslaved. Domestic Captivity and the British Subject, 1660-1750 explores how captivity informed identity, actions, and human relationships for white British subjects as represented in fictional texts by British authors from the period.This work complicates interpretations of canonical authors such as Aphra Behn, Richard Steele, and Eliza Haywood and asserts the importance of authors such as Penelope Aubin and Edward Kimber. Drawing on the popular press, unpublished personal correspondence, and archival documents, Catherine Ingrassia provides a rich cultural description that situates literary texts from a range of genres within the material world of captivity. Ultimately, the book calls for a reevaluation of how literary texts that code a heretofore undiscussed connection to the slave trade or other types of captivity are understood.
Speculative investment and the popular novel can be seen as analogous in the early eighteenth century in offering new forms of 'paper credit'; and in both, women - who invested enthusiastically in financial schemes, and were significant producers and consumers of novels - played an essential role. Examining women's participation in the South Sea Bubble and the representations of investors and stockjobbers as 'feminized', Catherine Ingrassia discusses the connection between the cultural resistance to speculative finance and hostility to the similarly 'feminized' professional writers that Alexander Pope depicts in The Dunciad. Focusing on Eliza Haywood, and also on her male contemporaries Pope and Samuel Richardson, Ingrassia goes on to illustrate how new financial and fictional models offered important models for women's social, sexual, and economic interaction.
Well-known Maya professional, Michael Ingrassia, takes readers through his unique style of modeling: "Image Based Modeling" where efficient, realistic models can be created very quickly. Ingrassia's techniques allow modelers to create exact replicas of their concept characters or objects. The techniques presented are very efficient and allow game modelers to quickly build out stand alone props to populate environments and game levels. Presented are tried and true techniques that the author has used successfully in game production for the past 10 years. Most, if not all 3D books, focus on basic "box" modeling techniques, which are the basis for proper 3D modeling but not the complete solution. In the author's experience, students who have learned through the Image Based Modeling brand, have quickly excelled into effective modelers. One of the hardest things for any modeler to do is match their model EXACTLY to the concept art or photos they are provided. The insider tips in this book walk artists through this process. Artists begin with basic modeling and advance to a creating a complete scene and set design/game level. Rather than including sporadic models with zero association from to one another, each model in the book becomes an integral part of an overall theme realistic in game development today. The accompanying downloadable resources include 8 exclusive video tutorials on advanced Maya techniques as bonus tracks for artists providing invaluable modeling, rigging and texturing samples. Also, an in-depth video on assembling a "Killer Demo Reel" showing simple but effective video editing techniques used by the author so that artists can learn how to get their work seen. The book not only teaches effective methodology, but provides the user with impressive content for producing effective demo reels and portfolios. Pros and cons of demo reel, website and artist representation are given, along with insights into the expectations of game studios today. The video tutorials show users the finished product, and then run through the process of step by step creation of that particular technique.
Well-known Maya professional, Michael Ingrassia, takes readers
through his unique style of modeling: "Image Based Modeling" where
efficient, realistic models can be created very quickly.
Ingrassia's techniques allow modelers to create exact replicas of
their concept characters or objects. The techniques presented are
very efficient and allow game modelers to quickly build out stand
alone props to populate environments and game levels.
A collection of pedagogical essays that presents proven strategies for the teaching of adaptation and eighteenth-century texts The eighteenth century was a golden age of adaptation: classical epics were adapted to contemporaneous mock-epics, life writing to novels, novels to plays, and unauthorized sequels abounded. In our own time, cultural products of the long eighteenth century continue to be widely adapted. Early novels such as Robinson Crusoe and Gulliver's Travels, the founding documents of the United States, Jane Austen's novels, Mary Shelley's Frankenstein-all of these have been adapted so often that they are ubiquitous cultural mythoi, even for people who have never read them. Eighteenth-century texts appear in consumer products, comics, cult mashups, fan fiction, films, network and streaming shows, novels, theater stagings, and web serials. Adapting the Eighteenth Century provides innovative, hands-on pedagogies for teaching eighteenth-century studies and adaptation across disciplines and levels. Among the works treated in or as adaptations are novels by Austen, Defoe, and Shelley, as well as the current worldwide musical sensation Hamilton. Essays offer tested models for the teaching of practices such as close reading, collaboration, public scholarship, and research; in addition, they provide a historical grounding for discussions of such issues as the foundations of democracy, critical race and gender studies, and notions of genre. The collection as a whole demonstrates the fruitfulness of teaching about adaptation in both period-specific and generalist courses across the curriculum.
In seventeenth- and eighteenth-century Britain, captivity emerged as a persistent metaphor as well as a material reality. The exercise of power on both an institutional and a personal level created conditions in which those least empowered, particularly women, perceived themselves to be captive subjects. This "domestic captivity" was inextricably connected to England's systematic enslavement of kidnapped Africans and the wealth accumulation realized from those actions, even as early fictional narratives suppressed or ignored the experience of the enslaved. Domestic Captivity and the British Subject, 1660-1750 explores how captivity informed identity, actions, and human relationships for white British subjects as represented in fictional texts by British authors from the period.This work complicates interpretations of canonical authors such as Aphra Behn, Richard Steele, and Eliza Haywood and asserts the importance of authors such as Penelope Aubin and Edward Kimber. Drawing on the popular press, unpublished personal correspondence, and archival documents, Catherine Ingrassia provides a rich cultural description that situates literary texts from a range of genres within the material world of captivity. Ultimately, the book calls for a reevaluation of how literary texts that code a heretofore undiscussed connection to the slave trade or other types of captivity are understood.
Women writers played a central role in the literature and culture of eighteenth-century Britain. Featuring essays on female writers and genres by leading scholars in the field, this Companion introduces readers to the range, significance and complexity of women's writing across multiple genres in Britain between 1660 and 1789. Divided into two parts, the Companion first discusses women's participation in print culture, featuring essays on topics such as women and popular culture, women as professional writers, women as readers and writers, and place and publication. Additionally, part one explores the ways women writers crossed generic boundaries. The second part contains chapters on many of the key genres in which women wrote including poetry, drama, fiction (early and later), history, the ballad, periodicals, and travel writing. The Companion also provides an introduction surveying the state of the field, an integrated chronology, and a guide to further reading.
This book gathers original papers reporting on innovative methods and tools in design, modelling, simulation and optimization, and their applications in engineering design, manufacturing and other relevant industrial sectors. Topics span from advances in geometric modelling, applications of virtual reality, innovative strategies for product development and additive manufacturing, human factors and user-centered design, engineering design education and applications of engineering design methods in medical rehabilitation and cultural heritage. Chapters are based on contributions to the Second International Conference on Design Tools and Methods in Industrial Engineering, ADM 2021, held on September 9-10, 2021, in Rome, Italy, and organized by the Italian Association of Design Methods and Tools for Industrial Engineering, and Dipartimento di Ingegneria Meccanica e Aerospaziale of Sapienza Universita di Roma, Italy. All in all, this book provides academics and professionals with a timely overview and extensive information on trends and technologies in industrial design and manufacturing.
Speculative investment and the popular novel can be seen as analogous in the early eighteenth century in offering new forms of 'paper credit'; and in both, women - who invested enthusiastically in financial schemes, and were significant producers and consumers of novels - played an essential role. Examining women's participation in the South Sea Bubble and the representations of investors and stockjobbers as 'feminized', Catherine Ingrassia discusses the connection between the cultural resistance to speculative finance and hostility to the similarly 'feminized' professional writers that Alexander Pope depicts in The Dunciad. Focusing on Eliza Haywood, and also on her male contemporaries Pope and Samuel Richardson, Ingrassia goes on to illustrate how new financial and fictional models offered important models for women's social, sexual, and economic interaction.
How a speedway became a legendary sports site and sparked America’s car culture The 1909 opening of the Indianapolis Motor Speedway marked a foundational moment in the history of automotive racing. Events at the famed track and others like it also helped launch America’s love affair with cars and an embrace of road systems that transformed cities and shrank perceptions of space. Brian Ingrassia tells the story of the legendary oval’s early decades. This story revolves around Speedway cofounder and visionary businessman Carl Graham Fisher, whose leadership in the building of the transcontinental Lincoln Highway and the iconic Dixie Highway had an enormous impact on American mobility. Ingrassia looks at the Speedway’s history as a testing ground for cars and airplanes, its multiple close brushes with demolition, and the process by which racing became an essential part of the Golden Age of Sports. At the same time, he explores how the track’s past reveals the potent links between sports capitalism and the selling of nostalgia, tradition, and racing legends.
How a speedway became a legendary sports site and sparked America’s car culture The 1909 opening of the Indianapolis Motor Speedway marked a foundational moment in the history of automotive racing. Events at the famed track and others like it also helped launch America’s love affair with cars and an embrace of road systems that transformed cities and shrank perceptions of space. Brian Ingrassia tells the story of the legendary oval’s early decades. This story revolves around Speedway cofounder and visionary businessman Carl Graham Fisher, whose leadership in the building of the transcontinental Lincoln Highway and the iconic Dixie Highway had an enormous impact on American mobility. Ingrassia looks at the Speedway’s history as a testing ground for cars and airplanes, its multiple close brushes with demolition, and the process by which racing became an essential part of the Golden Age of Sports. At the same time, he explores how the track’s past reveals the potent links between sports capitalism and the selling of nostalgia, tradition, and racing legends.
The quarterback sends his wide receiver deep. The crowd gasps as he launches the ball. And when he hits his man, the team's fans roar with approval--especially those with the deep pockets. Make no mistake; college football is big business, played with one eye on the score, the other on the bottom line. But was this always the case? Brian M. Ingrassia here offers the most incisive account to date of the origins of college football, tracing the sport's evolution from a gentlemen's pastime to a multi-million dollar enterprise that made athletics a permanent fixture on our nation's campuses and cemented college football's place in American culture. He takes readers back to the late 1800s to tell how schools embraced the sport as a way to get the public interested in higher learning-and then how football's immediate popularity overwhelmed campuses and helped create the beast we know today. Contrary to conventional wisdom, Ingrassia proves that the academy did not initially resist the inclusion of athletics; rather, progressive reformers and professors embraced football as a way to make the ivory tower less elitist. With its emphasis on disciplined teamwork and spectatorship, football was seen as a "middlebrow" way to make the university more accessible to the general public. What it really did was make athletics a permanent fixture on campus with its own set of professional experts, bureaucracies, and ostentatious cathedrals. Ingrassia examines the early football programs at universities like Michigan, Stanford, Ohio State, and others, then puts those histories in the context of Progressive Era culture, including insights from coaches like Georgia Tech's John Heisman and Notre Dame's Knute Rockne. He describes how reforms emerged out of incidents such as Teddy Roosevelt's son being injured on the field and a section of grandstands collapsing at the University of Chicago. He also touches on some of the problems facing current day college football and shows us that we haven't come far from those initial arguments more than a century ago. "The Rise of Gridiron University" shows us where and how it all began, highlighting college football's essential role in shaping the modern university-and by extension American intellectual culture. It should have wide appeal among students of American studies and sports history, as well as fans of college football curious to learn how their game became a cultural force in a matter of a few decades.
This anthology gathers 368 poems by 80 British women poets of the long eighteenth century. Few of these poems have been reprinted since originally published, and all are crucial to understanding fully the literary history of women writers. Paula R. Backscheider and Catherine E. Ingrassia demonstrate the enormous diversity of poetry produced during this time by organizing the poems in three broad and deliberately overlapping categories: by genre, establishing that women wrote in all of the forms that men did with equal mastery and creativity; by theme, offering a revisionary look at the range of topics these writers addressed, including war, ecology, friendship, religion, and the stages of life; and by the poems' more specific focus on the women's experiences as writers. Backscheider and Ingrassia have selected poems that represent the best work of skilled poets, creating a wonderful mix of canonical and little-known pieces. They include the complete texts of longer poems that are abridged or omitted in other collections. Their substantial part introductions, textual notes, bibliographical information, and biographical sketches situate the poets and their writings within the cultural and political milieu in which they appeared. To generate further scholarship on this subject, this essential anthology puts primary texts in front of students, scholars, and general readers. It fills the persistent need to document women's poetic expression during the long eighteenth century and to rewrite the literary history of the period, a history from which women have largely been excluded.
It would be a misnomer to say that each and every one of us either never felt some sort of depression and loneliness or never had a close relationship to one who suffered from these deep, dark emotions. I, personally, experienced many years of suffering with depression. Most of the time, the light at the end of the tunnel seemed to be a train coming toward me. And yet, I was able to finally see a light that led me up and out of that pit of darkness. This book is a collection of writings to encourage those who are going through the same things...the feelings of loneliness, abandonment, depression, wonder and confusion. It is my deepest hope and prayer that this book will touch those needing to know that others do care...that they are not alone, and they will find solace and peace as they read the words of the prose and simple poems written just for them.
With an updated Afterword by the author
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late. |
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